Long a staple of military professional reading lists, “A Message to Garcia,” written by Elbert Hubbard continues to be considered among the most important literary works on leadership—and followership. It held a place of prominence on the Marine Corps Commandant’s reading list from the first list in 1989 all the way through 2015. We have both personally witnessed it being praised in various military education and professional development venues. And our experiences raised serious questions about the work’s enduring value. The lesson intended to be derived from the story is unclear, and its applicability to the modern military professional is far from certain. Despite being written over a century ago for a world that no longer exists, “A Message to Garcia” is still frequently referenced as a seminal text for young officers and NCOs. It’s time to retire it from that vaunted position in the professional development canon.
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